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Thursday, April 4, 2013

Klout Picks Up General Motors and Orange

Picking up speed on the international front, Klout has partnered with General Motors Canada and French telecom company Orange to connect high profile users with new products and services.

According to an article from Adweek, GM has signed a one-year exclusive deal with Klout that results in high profile users being offered vehicle test drives. As for Orange, it isn't clear how they're going to use their new partnership, but the move fits in line with other previous relationships with Facebook, Twitter, Google+ and others.

As for Klout, this move is the second within the last week of big moves for the influence ranking company. End of March, it announced its partnership with Bing to incorporate search into their influence ranking as well as include Klout scores in Bing's search results.

What does this all mean? That Klout isn't going anywhere anytime soon. Despite its haters, Klout has zeroed in on a inter-network service and beat out the competition to land some serious clientele. The real question now is whether users will take to it as avidly as its new partners.

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