It’s a tech trend to find everything in one place: It’s why Facebook invented
Graph Search, Google built out Google+, and now Amazon is helping retailers
market products from their e-commerce platform.
Essentially, Amazon’s
Pages and Posts work
intuitively like you would expect them to, as customizable home bases to
publish content and update clientele on business announcements. Brands can
choose their own URLs free of charge and Amazon Analytics have been
built out to measure and tie social interaction to sales. Widgets have also
been added to link to social networks along with a special compatibility with
Facebook Posts.
While not revolutionary to tech or e-marketing, this is a
great step for Amazon toward offering free, in-depth tools to small businesses
that can’t afford the powerhouse data firms of Salesforce or Sysomos Inc. It builds
on a familiar service and relationship preexisting customers understand and will no doubt be an easy conduit to channel emerging business unfamiliar with social media and analytics.
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