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Friday, April 5, 2013

Facebook Home: A Small Step Toward Big Profit

Facebook Home, the latest push from Facebook, incorporates goals of both penetrating the mobile market while delivering the same targeted advertising they have been so successful with on desktop.

In short, as of April 12th in the US, the Android HTC First will roll out with Facebook Home pre-installed. Other Android users will also be able to download Home via the Google Play Store and their other accompanying apps.

At the press event summarized by Tech Crunch, Mark Zuckerberg elaborates on emphasis of Home.

“Today we’re going to finally talk about that Facebook Phone, more accurately, we’re gonna talk about how you can turn your phone into a Facebook Phone. After noting we spend more than 20% of our mobile time on social apps, we asked ourselves — if we’re already spending this much time on our phones, how can we make it easier? What if they were designed around people first, and you could also just happen to interact with apps?”

A great example of this already existing concept is Facebook Messenger--an app that combines your texts with your Facebook messages into one application on current Androids. A great idea no doubt, but it's an app I've seen have its fair hare of double-message doozies. Hopefully, with Facebook Home we'll have more luck.



The takeaway? Facebook is making strides toward truly infiltrating mobile. And with the current spreading chasm between Google and Samsung it can only lead to a greater competition between the search and social network giants.

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