On March 28th, Bing
announced its new partnership with Klout to bring you more information about people when you search. The new partnership is two-fold: Bing will show people's Klout scores in search results (as well as which networks they're active on) and Klout will use Bing's search information to increase the influence ranking of users frequently searched for.
This is good news for Klout as it further legitimizes its heavily criticized method of measuring social influence. By incorporating more organic internet use outside of Klout's select networks, celebrities and thought leaders are represented with a high score even without owning a Facebook or Twitter account.
For Bing, in regard to its rat race with Google, the partnership seems to be a wash. While Bing will be listed as an influential network on Klout, Google+ has been there for quite some time and is doubtful the newly found partnership would be grounds to cut it. Yes, listing someone's Klout score and active networks as quickly as Google lists a Google+ page is an asset, but in the end all Bing can do is show this information--after all, Klout is a middleman, not the actual network--and to harvest user data effectively you must have a network goose that lays the golden eggs [cough] Google+ [cough].
This is good news for Klout as it further legitimizes its heavily criticized method of measuring social influence. By incorporating more organic internet use outside of Klout's select networks, celebrities and thought leaders are represented with a high score even without owning a Facebook or Twitter account.
For Bing, in regard to its rat race with Google, the partnership seems to be a wash. While Bing will be listed as an influential network on Klout, Google+ has been there for quite some time and is doubtful the newly found partnership would be grounds to cut it. Yes, listing someone's Klout score and active networks as quickly as Google lists a Google+ page is an asset, but in the end all Bing can do is show this information--after all, Klout is a middleman, not the actual network--and to harvest user data effectively you must have a network goose that lays the golden eggs [cough] Google+ [cough].
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