As mentioned in Time Magazine, Spanish hotel Sol Wave House (on the Magaluf Beach of Majorca) has built out a virtual community across their private WiFi network, and Twitter, to enable hotel guests to connect with one another and share their holiday experiences. Seemingly one part hookup network, one part extra convenience, customers can tweet which Bali Bed they're using to what food or drink they would like delivered. The Twitter experience permeates even to events with corresponding hashtags and party suite amenities that match Twitter's branding.
It's unclear how much of this online activity is private versus public, but there is no doubt the Sol Wave House (@SolWaveHouse) would prefer as much as possible to be public. Which, while make some elder generations wary, will seem an extra layer of convenience to a digital generation that would be tweeting, Facebooking or Instagramming their swimsuit selfies anyways.
It will be interesting to see what potential this experience has for others in the hospitality sector, especially more traditional customers that fear the internet and see hotels as incredibly private experiences, but until then -- two mojitos to #BaliBed6 please.
