Since Facebook juiced up their mini-feeds with adverts it
has been a touchy subject, but that is nothing compared to the expected
backlash of video ads (that we can only assume will be auto-play).
According to Ad
Age, Facebook has not finalized the format of the advertisements but it can
be expected that they will be housed in either the main news feed or the
sidebars, or most likely, both. According to the same article, the ads will be
capped at fifteen seconds and the frequency capped to be sure no viewer sees
each more than three times per day. The asking price, you ask? According to one
executive, the video ads’ ticket price reaches the upwards of a million dollars.
The hopes are to tap into the deep pockets of TV networks
with plenty of video to spare, but the real question is whether Facebook can withstand
another disastrous hit to a demographic growing tired of the network donning
out their information and pinning them with adverts while they provide little innovation in its services that’s actually new
(Facebook Home is just an extension of services and Facebook Graph—wait, what happened
to Facebook Graph?). They have been patient with the network's slow adoption to mobile and their broken promises of user/marketer privacy, but video will be a hard sell to keep them from migrating to other less ad invasive environments.
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