Foursquare to Release New iOS

It’s no secret that Foursquare’s success story has grown stagnant; and without action soon, the company could join its buried startup brothers and sisters or be forced to sell its wealth of data to a network a bit more comfortable with action.

But Foursquare hasn’t thrown in the towel. According to TechCrunch, Foursquare’s new iOS release will be a game changer.

Instead of simply recording user data of places visited and giving incentives to be mayor or make a visit (a business partnership it’s hard to say they’ve capitalized on to its full potential), Foursquare will now make recommendations before you even make a decision or know what your next destination is.

Not sure exactly how this would look, but I would imagine it to recommend restaurants around your common meal times and current proximity, bars depending on where friends are currently partying or movies pending recent releases and past habits.

It's a brilliant move for Foursquare; a rising concept in marketing that has been pushed since the late nineties with the tech revolution and the influence of social networks--people are making decisions earlier than ever before and with more influence from peers, meaning to be relevant marketers must get inside these communities and appeal to customers before they even know what they need.

We know Foursquare is a data gold mine, but that isn't enough to beat out competitors. Foursquare needs to take action. We just hope they shape and present it to the user in a way that is intuitive and doesn’t freak them out.