What if advertising books were written like an ad? Behold, George Louis' new book Damn Good Advice (for people with talent!).It is written and illustrated like any talented ad person should--bold design, active language and fresh perspective. Lois uses excellent real world examples as well as powerful quotes from Lincoln, Picasso and of course, George Lois.
Which is the only hurdle while reading this book. There are very few people with as much ego as Lois. A fact he would neither deny or see a reason to justify. Almost all examples come back to the author. But as Lois would no doubt put it, winning is winning. Even if sometimes it is at the cost of threatening to throw yourself out a window (see #46. If all else fails, threaten to commit suicide).
But in all seriousness, once acclimated to Lois's hyperbolized ego, this book is a powerhouse of inspiration for any young professional entering the field of advertising. Funny, smart and sometimes so egotistical it makes you wince, Damn Good Advice is exactly that--a kick in the pants for any Mad Man (or woman) talented enough to read.
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