Recently purchased by Facebook for $1 billion, Instagram has blown the fuck up. And it's only going to get bigger.
Popular for its easy-to-use filters that make any amateur photographer's shot look hip/nostalgic/whatever, Instagram capitalizes on a simpler and more mobile model of Pinterest. Incredibly app friendly, it might just provide the boost in mobile-legitimacy Facebook is so desperately lacking.
Replacing their heavily criticized Facebook Camera, Instagram not only brings a better set of photo filters but a huge following of trend setters that have been swapping shots of their cappuccinos across the world for over a year.
Now paired with the company's $100 billion and rising net worth, there's no doubt we can expect a bigger following, more photoshopping tools and more Instagram use in social media marketing.
A great example of how businesses can use Instagram in social media strategy is
Spyhouse Coffee in Minneapolis. Staging a competition through Instagram, they've set up a panel of judges (assumably baristas) to choose a winner each week from submitted shots of their stores. Each week there's a different theme; submitters simply follow these three guidelines.
1) Submitters must follow @Spyhousecoffee.
2) Each submitter can only submit one image each week per theme.
3) Entries must be public and submitters must be local.
Simple content paired with open-submission design. It's brilliant. And it's practically free. Welcome Instagrammers, to the future (now available in more than just sepia tone).
No comments:
Post a Comment