According to AdWeek, the photo-friendly Facebook arm released last week "Photos of You", a better way to accurately tag users in photos (other users including brands).So how does this look? Just like Facebook, if you tag someone they get notified and can approve or disapprove of the tagging. Once the user approves, that image is put into that user's photo-feed.
Again in +Adweek, they use the timely example of the +H&M partnership with Beyoncé. If H&M tagged Beyoncé in a photo during their campaign, she could approve it and share it with all of her fans. But perhaps even more powerful, the tagging could be done vice versa.
An example of this, say that could be used by +Urban Outfitters, is a consumer could tag themselves in a trendy shot wearing their latest lion t-shirt. If they tagged the retail business in their post, Urban could then more easily share and promote their customers and products.
What about Instragram ads? According to Zuckerberg, they're still thinking on them; but in the meantime this is definitely something brands can easily and freely sink their teeth into.
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