How to Set Up Twitter Advertising

Now that Twitter is available to all US businesses, it’s about time everyone learned to use it. Here is how Twitter breaks it down in four easy steps.

1. “Tell us who you’d like to target”
Twitter gives you two options for targeting your audience: location and topic. Location is by country (right now only the US) or city, while topic is either by interest category and subcategory (Food and Drink: Chinese, Health: Vision, etc.) or by users following similar interests to you. This feature is perhaps the most tasty as it allows you to strategize upon which competitors or industry leaders you’d like to be closer in line with.

Another cool feature: If you click the “More targeting options” another cool feature is searching by device (Android, iOS, desktop, etc.).

2. “What do you want to promote”
This is only in regard to your tweets, Promoted Accounts can be seen in step 3. You can either set up your account so it promotes whatever is your latest tweet, or you can pick compose a new Promoted Tweet through the Ads dashboard.

3. “How much do you want to spend”
Here you can either promote your tweets or promote your account. For tweets you pay upon each interaction (@reply, RT or favorite) while your account you pay for followers. Caps are set for each to ensure that if someone goes viral, you don’t owe Twitter an excessive amount of money.

Tips to optimize Promoted Tweets.

Tips to optimize a Promoted Account.

4. “How do you want to pay?”
Exactly what you think it is. The only question is which company card you plan on using.

Overall the practice is as streamlined as you can get. Twitter has eliminated the worry of running over budget while simplifying the process for even the digitally-impaired small business owner. Twitter also provides Promoted Account Analytics to help businesses measure results and build campaign strategy.